Digital Marketing Training Program | Agency Certificate Course
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- Digital Marketing Training Program | Agency Certificate Course
Digital Marketing Course The Global Standard: Digital Marketing in the Era of AI
BOOST YOUR CAREER. BOOST YOUR SALARY. ADVANCE YOUR KNOWLEDGE
Unleash the power of digital marketing in the era of Artificial Intelligence (AI)
Get on the fast track to a career in digital marketing. In this agency certificate course, you’ll learn in-demand skills and gain expertise in diverse digital marketing topics like artificial intelligence (AI), website creation, SEO, PPC, content writing, social media, email, data & web analytics, and more!
THIS TRAINING COURSE OFFERS... offers in-depth coverage of how AI can be integrated to optimize targeted activities within core areas like SEO, social media, paid advertising, and content creation.
🏆 Get the skills to stay relevant in an ever-changing digital world
Get all the key and latest digital marketing skills with Salween Studio’s DM training course. We offer the most current and relevant industry thinking available, and we do this by constantly updating our courses to meet industry changes. Delivered by skills experts working in the field, we ensure you’ve got the most up-to-date and relevant learning, always!
🪙 Instant access to your course with our Salween Studio Mastermind group
Get instant access to up-to-date content and the latest version of the course (new sections, lessons, and videos), which reflects the latest trends and industry developments from AI to GA4. Learn anytime, anywhere with our Salween Studio Mastermind group of like-minded creators platform.
🤝 The Salween Studio Way - Your Tribe - You Create the Future
We’ve been doing it for over 8 years under various guises and will continue for a long time to come. We believe that it takes time to become an expert, that mentorship is the key to successful work, and that relationships are central to thriving careers.
Our focus on smaller class sizes means you can build the strong relationships needed to fuel your creative and technical careers. You’ll find your tribe at Salween Studio. It’s something we pride ourselves on.
Unlock Your Digital Marketing Potential: Combine your existing marketing skills with AI digital marketing expertise!
Learn key digital marketing disciplines, from PPC to SEO, Content to Video, Social media, and Analytics. This course is perfect for career switchers, business owners, and all marketing professionals seeking to boost their skills.
You will have the know-how, experience, and insights to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.
WHAT EXACTLY DOES THIS TRAINING COURSE GIVE YOU?
Digital Marketing Course Syllabus
🏆 Week 1: Digital Marketing Fundamentals & Digital Marketing in the Era of AI
What you’ll learn:
- Discover the importance and benefits of digital marketing in this technological age
- Explore various digital marketing channels and tactics and identify which work best for your business
- Develop and implement an effective digital marketing strategy
- Discover how to use AI tools to gain industry insights and develop clear marketing objectives
MODULES:
- What is Digital Marketing
- Inbound and Outbound Marketing
- Digital Marketing Channels
- What is AI in Digital Marketing?
- Staying Relevant in Digital Marketing
- Audience Listening Tools
- Competitive Research
- The Traditional Funnel and the Buyer’s Journey
- Integrating Offline and Digital Marketing
- Master digital psychology
and persuasion (Integrate psychological tactics with your conversion optimization efforts)
📝 Week 2: Content Marketing: Unlock the power of AI to transform your content marketing
Learn how to leverage data and persona-driven insights to streamline content creation, curation, and amplification. This guide equips you with the tools and knowledge to achieve greater efficiency and measure the true impact of your content.
MODULES:
- What is Content Marketing?
- Topical and Evergreen Content
- Content Intent
- Buyer Personas
- Getting Ideas for Content Topics
- Creative Brief
- Content Creation and Content Curation
- Getting Started with ChatGPT & Google Gemini Advanced
- Content Scheduling
- Analyzing Content Performance & Key metrics
🚀 Week 3: Search Engine Optimisation (SEO): Discover how AI is revolutionizing search and gain a competitive edge
The future of search is here. Master the latest SEO techniques and harness the power of AI to achieve sustainable search engine rankings. This guide provides a comprehensive understanding of SEO, from keyword research and optimization to cutting-edge AI applications that are reshaping the search landscape.
MODULES:
- How Do Search Engines Rank Pages?
- Search Engine Results Page (SERP)
- How to Conduct SEO Keyword Research
- Technical SEO Optimization
- Page Experience Ranking Signal
- Google Search Console
- On-Page and Off-Page Optimization
- Local SEO
- Free SEO Tools
- AI Tools for SEO
- Google Gemini & ChatGPT for SEO
🤑 Week 4: Paid Search (PPC) and Display Advertising: Master the art of PPC media advertising
Drive conversions with high-impact PPC campaigns. Learn proven strategies for budgeting, bidding, and ad creation across Google, YouTube, and native platforms. This guide empowers you to leverage AI-powered tools and maximize your advertising ROI.
MODULES:
- PPC Keyword Research
- Budgets and Bidding in Google Ads
- Creating a PPC Campaign
- Display and Video Advertising
- Native advertising (Taboola, Outbrain, etc.)
- GDN, AI, and Performance Max
- Display and Video Ad Formats
- Remarketing for Display and Video Campaigns
- Paid Search Metrics and Reports
- Search, Display, and Video Campaign Optimization
📈 Week 5: Analytics with Google Analytics 4 (GA4): Transform your marketing data into actionable insights with GA4 and AI
This guide provides a comprehensive guide to GA4, from setup and configuration to advanced analysis and AI-powered insights. Master data collection best practices, ensure user privacy and consent and gain a deeper understanding of customer behavior to optimize your digital marketing campaigns.
MODULES:
- Google Analytics 4 (GA4) Fundamentals
- Analytics, Data Privacy, and Protection
- GA4 Account Set-Up
- Linking GA4 to Other Tools
- Types of GA4 Events
- Advanced Custom Events in GA4
- Key GA4 Reports
- UTM Tracking with URL Builder
- Real-Time Data in GA4
- Audiences in GA4
And we'll be here to guide you every step of the way...
You get direct access and support from us, so you never feel stuck. And you’ll also get access to our Salween Studio Mastermind group of like-minded creators.
Training Program Fee (in USD):
Pay in Full: $450
Installments: $225 per month
LIFETIME MEMBERSHIP
New sections, lessons, and videos will be added every month, and you’ll have unlimited access to all of the content forever.
Spaces are limited - reserve your spot now!
It’s time to join this program. We’ll see you on the inside!
OUR MISSION IS SIMPLE:
"Help anyone, anywhere, no matter your experience, start & grow a successful YouTube business." A wildly profitable, location-independent Youtube business you actually love.
